In the case of Smith v. Chanel, Inc. (402 F.2d 562, (9^th Cir 1968)), Smith made a knockoff of Chanel's "Number 5" perfume. The Court held that it was legal for Smith to claim in advertisements that its product was the equivalent of Chanel's. They felt that "disapproval of the copyist's opportunism may be an understandable first reaction, but by taking a free ride, the copyist serves an important public interest by offering comparable goods at lower prices."