In Security Stove & Mfg. Co. v. American Ry. Express Co. 227 Mo.App. 175, 51 S.W.2d 572 (Mo.App. 1932), Security Stove wanted  a stove shipped in 22 packages from Missouri to New Jersey for an exhibition.  They hoped to get a distributor interested in their product. They actually wrote to the president of the shipping company (meeting the Hadley v. Baxendale standard!) Only 21 packages arrived.  Since the show was just an exhibition, there was no real loss of profit, but there was considerable loss of goodwill and potential future profits.  Court found (and Appellate Court agreed) that costs associated with the exhibition (such as the price for the exhibition booth, travel expenses, and employee's time) was recoverable, including those expenses prior to the contract!  This is contrary to the Chicago Coliseum v. Dempsey decision.  This case is a good example of reliance interest and loss of goodwill.