Hoffman v. Red Owl Stores, Inc.

26 Wis.2d 683, 133 N.W.2d 267 (Wis. 1965)

  • Hoffman owned a bakery.  He hoped to open a Red Owl franchise grocery store in Wisconsin.  Relying on Red Owl's assurances, he bought a small grocery store in order to gain experience in the grocery business.  Again, on Red Owl's assurance, he sold the grocery store, rented a new space in preparation for a Red Owl store, and sold his bakery.  Then, Red Owl repeatedly raised the price of their franchise until it was out of Hoffman's price range.  Red Owl pulled out, Hoffman sued.
  • The Trial Court found that Hoffman had acted to his detriment in reasonable reliance on Red Owl's promises, and awarded him reliance damages.  Red Owl appealed. (promissory estoppel)
    • The Trial Court asked the jury to render a special verdict, which means that in addition to asking who wins and loses, the jury is asked to answer a series of specific questions.  These help the jury focus the damages, and can be useful for the Appellate Court.
      • These are only used for civil cases.
    • The Trial Court found that there was never a contract between the parties.
      • Red Owl never made an offer.  There were not enough details to be considered an offer.
      • The lack of a contract doesn't matter for promissory estoppel.
  • The Appellate Court upheld everything except for the damages for the sale of the small grocery store.  Red Owl appealed again.
  • The Wisconsin Supreme Court affirmed.
    • The Court found that there was reliance and that the promise must be enforced in order to prevent injustice.
    • The Court also found all the damages reasonable except for the damages related to selling the small grocery store.
    • Insofar as it's necessary to prevent injustice, a promisor will be held to their promise if they reasonably expected that promise to induce reliance on the part of the promisee and they actually did so.
  • This case led to Wisconsin's adoption of the Restatement of Contracts § 90 rule (doctrine of promissory estoppel).